week 15 - creative brief

in the tutorial Kate told us how to make a creative brief, however we were confused as to whether it was necessary for us to do one. as a team we decided that we were not going to make one as it would consummate much time that we didn't have. we also still had no replies from the email and we had sent to about 20 agencies at this point, which added pressure. when we realised that we didn't have any replies we finished off sending the email to all 40 agencies and hoped we started to get some replies in. we tried to stay positive as it had only been a week, but the pressure started to build.